AI’s Role in Digital Transformation at CSI College, Ooty

As part of a growing industry-academia partnership, Nandha Infotech conducted a thought-provoking session at CSI College, Ooty, titled “The Future of Marketing: AI’s Role in Digital Transformation.” The session aimed to bridge the gap between academic learning and industry trends, offering students real-world insights into how Artificial Intelligence is shaping modern digital marketing.The event shed light on the growing importance of AI tools in marketing—ranging from customer behavior analysis, automated content creation, chatbots, and predictive analytics. These technologies are transforming how companies interact with their audiences, optimize ad spend, and improve user experiences.

The session was led by senior experts from Nandha Infotech, who walked students through real case studies, practical tools, and AI-based marketing workflows currently used in the industry. Key focus areas included:

AI-powered customer segmentation
Real-time personalization in campaigns
Predictive analytics for trend forecasting
Ethical use of data in AI marketing

Students appreciated the hands-on examples and had the opportunity to ask questions about internships, skill development, and job opportunities in the AI-driven marketing sector. This event is part of Nandha Infotech’s broader commitment to building future-ready talent through workshops, internships, and training programs.

If you’re a student looking to understand AI, digital transformation, or explore internship opportunities in Coimbatore, check out our upcoming programs at Nandha Infotech.